Privacy & Cookies Policy

Last updated: 22.07.2025

 

1. Introduction

At Appweg, we are committed to protecting your privacy and handling your data in a transparent, secure, and lawful manner. This policy explains how we collect, use, and store your personal information, in accordance with the Swiss Federal Act on Data Protection (CH-DSG) and the European Union’s General Data Protection Regulation (GDPR).

By continuing to use our website, you acknowledge that you have read and understood this policy.

 

2. What Data We Collect

We may collect the following types of personal data:

- Contact information you submit through forms, including your name, email address, phone number, company name, and website (if applicable)

- Technical data, such as your IP address, device type, operating system, and browser type

- Usage data including the pages you visit, the time you spend on our site, and navigation behavior

- Security-related data gathered through Google reCAPTCHA to protect our site from spam and misuse

 

We do not intentionally collect sensitive personal information unless explicitly provided by you.

 

3. Cookies and Tracking Technologies

Our website uses cookies to enhance your browsing experience and monitor site performance. These include:

- Essential cookies – necessary for basic site functionality

- Performance cookies – provided by Google Analytics to analyze visitor behavior and improve our services

- Security cookies – used by Google reCAPTCHA to verify that form submissions are made by humans

 

We do not use tracking or advertising cookies that require prior consent. By continuing to use our site, you consent to our limited use of cookies as described.

 

4. Third-Party Services

To provide and improve our services, we rely on trusted third-party providers:

- Google Analytics (USA) – tracks anonymized visitor behavior for analytics purposes

- Google reCAPTCHA v3 (USA) – helps us detect bots and secure our online forms

 

These providers may process data outside Switzerland or the EU. In such cases, we rely on standard contractual clauses or equivalent safeguards to ensure lawful data transfers.

 

5. How We Use Your Data

We use your data only for the following purposes:

- Responding to your inquiries or contact requests

- Improving the functionality and performance of our website

- Securing our site from malicious activity

- Internal reporting and analytics

 

We do not sell, rent, or trade your data with third parties.

 

6. Data Security

We apply industry-standard technical and organizational measures to keep your personal data safe from unauthorized access, loss, misuse, or alteration. Access to data is strictly limited to authorized personnel.

 

7. Your Rights

Under the GDPR and Swiss law, you have the right to:

- Access the personal data we hold about you

- Rectify incorrect or outdated information

- Request deletion of your data (subject to legal obligations)

- Restrict or object to certain processing activities

- Withdraw consent at any time (if processing is based on consent)

- File a complaint with a supervisory data protection authority

 

To exercise your rights, please contact us at info@appweg.com

 

8. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes described above, or to comply with legal, regulatory, or contractual obligations.

 

9. Updates to This Policy

We may update this Privacy & Cookies Policy from time to time. All changes will be posted on this page, and we encourage you to review it periodically. Continued use of the site after changes have been posted indicates acceptance of the updated terms.

 

10. Contact

If you have any questions or concerns about this policy or your data, feel free to contact us:

 

Applica

Zurich strasse 18

Email: applica@app.com

Website: www.applica.com